Over 20 years ago, the first ever Chrome bag was made with a Juki sewing machine, a few yards of Cordura® military grade truck tarpaulin, and the commitment to make bombproof gear that works on and off the bike. From the beginning, the drive for simple, useful, and resourceful solutions led Chrome to make its original messenger bag with a quick release salvaged seatbelt buckle. This and similar innovations led the Chrome messenger bag to become the bag of choice for working bike messengers around the world.
Today, Chrome Industries makes street tested bags, apparel and footwear that adapt to the changing and unpredictable nature of the city, and take you from bike to bar.
While on staff, I was responsible for creating all outwardly facing copy for wholesale, e-commerce and retail resources, including seasonal brand books, product descriptions, hang tags, globally distributed POP, blogs, newsletters, sales sheets, press releases and marketing kits. Returns: My team contributed to a 45% increase in web traffic, direct-to-consumer sales of 32%, and wholesale business of 30% from 2011 to 2012.