Desigual (translation: it's not the same) is the colorful Barcelona-based apparel brand that has prided itself on being atypical since its origins on Ibiza in 1984. Today, it is entrenched throughout Europe, has a presence in Asia and the Middle East, and is rapidly expanding in the U.S. Desigual’s first U.S. store came to New York in 2009, having since added locations in Los Angeles, Las Vegas, Miami, San Francisco, Santa Monica, and two more in Manhattan.
"Corinne worked for my NYC-based PR shop, Spin Control, as a pitch specialist in the summer of 2011. I needed a West Coast-based freelancer with quick contacts and feet on the ground in California—and Corinne did not disappoint. My client was a fast-fashion retailer from Spain called Desigual. The project was an over-the-top PR stunt called Undie Party. (The concept: Be one of the first 100 people to show up to their Santa Monica store in underwear & Get free clothes.) After laughing, Corinne took the job, performing like the Pro she is. She generated key media placements, local and national; exceeded the goals I set for her; gave expert advice; made timely reports; and was a pleasure to work with. I look forward to hiring her again. And gladly recommend her to anyone looking for a self-starting, effective PR specialist with a winning attitude." - Ron Alan, Spin Control NYC