My very first blog was a clunky, non-customizable WordPress called After These Messages (ATM) where I critiqued my favorite commercials. I'm one of those very rare people who enjoy ad breaks, and always have. As a kid, my mom wouldn’t let me watch any TV with commercials, which pretty much meant 24/7 Disney channel - shout out to all my Gummi Bears fans out there. I would revel in weekends at my dad’s where I could eat sugar cereal, watch shows in which characters used shocking profanity such as “shut up” (oh, mom…), and get hyped up on whatever new amazingness was being pumped out by Hasbro and its many subsidiaries (R.I.P. Skip-It life!). Today, I intentionally adjust my Hulu settings to allow for commercial breaks, I follow AdWeek religiously, keep up with the Clio Awards, and watch every Super Bowl...not for the football.
When I started ATM, I was a fresh college graduate working as a receptionist for Al Gore’s Current TV network. Over a decade later, I work in marketing, not far off from my childhood visions of who and what I wanted to become. It seems only appropriate, that all these years later, I pay homage to my humble beginnings. Without further ado, the commercial that started it all.
This Skittles commercial is probably still one of my favorites of all time. There's nothing negative to be said. It's whimsical, it's witty, it's mindful of race casting (especially for having aired almost 12 years ago), it follows an actual story arc. Most importantly, it made me silly with undeniable giddiness every single time it came on. The operatic melody stuck with me in a way that didn't want to make me pull out my own hair. It was an ad worth talking to friends about - and starting a blog for. Not a lot of advertisers pull that off, but Skittles has always been an advertising powerhouse and guiding light in the marketing industry. I'm glad to see they're still playing way outside of the box and keeping it super weird. WEIRD RULES.